Commercial Director / General Manager – APAC

Location: Malaysia / Singapore (Flexible / Remote with Travel)
Function: Commercial Leadership | Sales Growth | Market Expansion
Reports To: CEO / Global Executive Leadership

About the Role

We are looking for a highly commercial, entrepreneurial frontline leader to serve as our Commercial Director / General Manager – APAC, with full responsibility for launching, scaling, and owning the commercial success of our operations across the Asia-Pacific region.

This is a high-impact executive role with full P&L ownership and a mandate to build a scalable, recurring revenue business. You will define and lead the go-to-market strategy, drive enterprise sales, and establish distribution and rental channels that unlock long-term growth.

Our high-tech solution is delivered through a flexible, rental-based model, giving customers cost-effective and agile access to cutting-edge technology. Your mission is to turn this innovation into commercial traction, strategic accounts, and sustainable market share across key APAC markets.

What You’ll Own

• Commercial Strategy: Build and execute the go-to-market roadmap for APAC, aligning local execution with global strategy
• Sales Growth: Drive direct and indirect sales across multiple sectors and countries; own top-line performance
• Channel Development: Establish and manage a high-performing network of rental and distribution partners
• Team Leadership: Recruit, lead, and develop cross-functional teams in sales, customer success, and operations
• P&L Accountability: Own full financial performance, including revenue targets, margin control, and capital utilization
• Customer Success: Ensure strong adoption, support, and retention through a customer-centric rental experience
• Regional Expansion: Identify and execute market entry strategies across priority countries in APAC
• Stakeholder Engagement: Represent the region with internal and external stakeholders, including strategic clients.

What You Bring

• 10+ years in commercial or sales leadership, ideally across multiple APAC markets
• Proven experience in scaling high-growth B2B businesses, particularly in tech, industrial, or services sectors
• Deep knowledge of solution selling, recurring revenue models, and channel partner ecosystems
• Track record of P&L ownership, financial planning, and regional business management
• Entrepreneurial mindset with the ability to balance strategy and execution
• Strong communicator, negotiator, and builder of cross-cultural teams
• Fluent in English; additional APAC languages are a plus.

Why Join Us?

• Own and scale a region with huge market potential
• Build a business unit with real autonomy and global support
• Lead a disruptive model in a growing tech and services sector
• Competitive compensation with strong performance upside.

We offer:

• Executive-level ownership with high impact and visibility
• Competitive base salary with performance-based bonus incentives
• Entrepreneurial, collaborative, and international company culture.