The result of her research was a recommendation for Qlayers how to penetrate the aircraft market, including a generic strategy, a pricing policy and launch tactics. Birgit was supervised by Qlayers' CEO Josefien Groot, who is, of course, super proud. Not only did Birgit's research add value to Qlayers' company growth strategy, but it also contributes to research in general. Next to her thesis, Birgit executed a competitive analysis for Qlayers' printing technology in the aircraft industry. When she had extra time, Birgit worked on Qlayers' marketing and communications.
Birgit, the Qteam can't thank you enough for all your hard work and wishes you all the best in your future endeavors!
The picture below shows all the price winners at the VU New years gala, Birgit is standing on the right. She was so excited that she forgot how to properly hold her price. ;)